Q2 2024 UK iOS Fashion Games Performance Snapshot

Fashion aficionados in the United Kingdom have been engaging with a variety of style-centric mobile games on iOS in the second quarter of 2024. Sensor Tower's analysis provides a look at how the top five fashion games have performed during this period.

Makeup ASMR: Makeover Story saw its revenue peak at $1.1M in early May, with weekly active users reaching a high of 144K towards the end of May. Downloads showed a declining trend overall, from 15K in the first week of April to around 6.5K by the end of June.

Project Makeover maintained a strong revenue performance with a notable $92K in the second week of June. The game experienced a dip in downloads from 9K to around 7.5K from the start to the end of the quarter, while weekly active users saw a decrease from 119K to just under 100K.

Doll Avatar Maker: Design did not generate revenue but saw a significant increase in downloads from 4.9K to a peak of 12.5K in the second week of April. Weekly active users grew steadily from 3.4K to a peak of 22.7K at the end of May.

Makeup Stylist -DIY Salon game had modest revenue figures, with $163 in early May before revenue data ceased to be reported. Downloads for the title were relatively stable, with a slight decrease over the quarter from 7.1K to 3.7K. Weekly active users followed a similar downward trend, starting at 68K and ending at 58K.

Fashion Battle - Dress up game recorded no revenue until the final week of June, with a mere $23. Downloads saw an initial decrease from 5.2K to 2.5K in mid-April, followed by a recovery to 4.4K and a final slight drop to 3.9K. The weekly active users count fluctuated, concluding the quarter at around 15K.

For more detailed insights and analysis on the performance of fashion game applications, Sensor Tower offers comprehensive data and trend tracking across mobile app markets.